Commercial Contracts Lawyer Tara Bradley Joins McGuireWoods

Tara Bradley, an accomplished attorney who advises companies ranging from multinational companies to innovative startups in commercial transactions, has joined McGuireWoods as a partner in Charlotte, North Carolina.

Bradley has more than 25 years of in-house and large law firm experience negotiating agreements with a focus on digital media, intellectual property, entertainment, social media and advertising matters. She drafts and negotiates contracts for licensing, website and software development, cloud hosting, software as a service (SaaS), content production and distribution, talent, publishing, strategic alliances, co-branding, channel marketing and digital advertising. She advises clients across industries, including entertainment, marketing, healthcare, beauty, fashion, banking, retail and sports.

Bradley comes to McGuireWoods from Dentons. She previously was counsel at American Express, where she provided support for cutting-edge projects and campaigns, including the launch and operation of the company’s professional networking website and its nationally recognized Small Business Saturday marketing campaign.

“Tara has a wealth of experience negotiating and managing intricate commercial contracts,” said Richard W. Viola, deputy managing partner of McGuireWoods’ corporate practice. “Her problem-solving skills and business acumen are valuable assets for our transactional teams and clients.”

Andrew Konia, co-leader of the firm’s Data Privacy & Cybersecurity Practice Group, said Bradley brings a comprehensive understanding of the business and legal challenges associated with major tech and outsourcing initiatives.

“Tara is well positioned to provide clients with practical insights to guide them through the procurement, development and deployment of technologies that allow them to innovate and meet their business objectives,” Konia said.

McGuireWoods is nationally ranked for handling issues that arise from large-scale outsourcing arrangements as well as other licensing and procurements.

“McGuireWoods has an innovative and entrepreneurial practice with a national reputation for excellence,” Bradley said. “I am excited to grow my practice here and look forward to collaborating with colleagues across the firm.”

Said Brian Kahn, managing partner of the firm’s Charlotte office: “Tara is an important addition for the firm, enhancing our capabilities in Charlotte and nationwide.”

Tara Bradley is not admitted in North Carolina. She is admitted in New York and New Jersey.

McGuireWoods LLP is a leading international law firm with 1,100 lawyers in 21 offices worldwide. It continuously ranks among the top firms in Financial Times’ prestigious North America Innovative Lawyers report. The firm has been recognized 18 times on BTI Consulting’s Client Service A-Team — elite firms singled out for client service excellence based on unprompted feedback from clients in major companies. Its full-service public affairs arm, McGuireWoods Consulting LLC, offers infrastructure and economic development, strategic communications and grassroots advocacy, and government relations solutions. For more information, visit www.mcguirewoods.com.